Hello! I'm Emily, a thoughtful designer with a strong affinity for plants.

I believe design is most pure when rooted in function, purpose + heart. Design has guided me through many growing experiences including my current venture as a freelance brand + web designer for creative solopreneurs + as a contributing writer for the Yellow Conference blog. It also led me to working with the Concept A design team on the Herman Miller 2014 Small and Medium Business catalog, internal marketing presentations + brand-infused documents. I am always refining the tools in my design toolbox but the one's I depend on most are my instinct, curiosity + connection to people.


Freelance Designer • Emily Watz Design

June 2012–Current

Crafting brands + websites for creative entrepreneurs. My process involves a strong emphasis on strategic thinking, followed by thoughtful design + an empathy for each client’s big picture dreams. Clients include Medallion Instrumentation Systems, Grand Valley State University + Red Apron App.

Designer • Concept A Creative Studio

May 2013–May 2014

Was part of the design team in Spring Lake, Michigan that creates brand strategy + marketing materials for print + digital media. Produced a corporate catalog, interactive presentations, website prototypes, outdoor signage + blog posts while promoting the studio through our social media channels + collaborating on identity projects. See what they do.

Designer • Design Project Center

August 2012–May 2013

Was part of a five-person team that developed a new brand and website redesign for Katke Golf Course at Ferris State University. Discovery, planning + development stages were executed to create the final website, business cards + brand guidelines.

Design Intern • Peopledesign

Summer 2012

Assisted in the development of the Brand Identity Essentials iBook. Generated test shots for product photography. Produced senior strategist’s presentations for client meetings.

Student Designer • Ferris State Career Services

May 2011–May 2012

Developed identity for 2011 + 2012 Career Fairs. Designed + prepped print materials for events. Expanded professional work environment skills.

Ad Layout Manager • Ferris State Torch

September 2009–May 2011

Made advertisements for print + web. Collaborated with Ad Layout Assistant on design solutions. Executed weekly production reports.


AIGA West Michigan Member

September 2013–Current

Artist for the Fashion Has Heart Hero Series event, TEDx Grand Rapids 2015 Design Volunteer

2014 ADDY Awards • Student Gold in Consumer Category, Katke Golf Campaign

February 2014

View the site

AIGA Ferris State Student Group • Student Member + Treasurer

September 2010–September 2013

Conduit Studio, Herman Miller, Haworth, Visualhero, French Paper Company, McGuffin Creative Group, Design Army, Steve Frykholm, Debbie Millman, The Post Family, Mig Reyes, MAKE., Patrick Robinson, Charlie McGrath, Ray Brown, SEEK Conference 2011


Bachelor of Science, Graphic Design

Ferris State University • May 2013

Magna Cum Laude (3.8 GPA), College of Business Dean’s List since 2009






Premiere Pro

Microsoft Office Suite






Brand Systems

Logo design

Digital marketing launches

Print production prep


Developing film


Screen printing